PR and Media
If you’ve got a story you want to share, our office can help you share it. We have a wide variety of options to help you get the word out. Here are some common scenarios:
If you have an event to publicize, please contact Tiffany Carter with the date, time, location, and title and speaker if it is a lecture. We can add events to the college and university web calendars, and promote them over our social media channels and digital signage. Be aware that we will ask you to construct your own slide for the digital signage system.
We are always happy to promote faculty research. We work through internal channels to promote faculty research stories in the alumni magazine, on the university home page, on the college page and through social media. For stories with a particularly broad interest, we can work with the university to put together a press release or a media pitch.
Please be aware that media outlets have their own values for determining what is worthy of coverage, and that they are somewhat different to academic values. If a story isn’t relatable to a general, non-academic audience, it will be very hard to get coverage for it, no matter how big the grant or how important the research. Our office is happy to work with you to figure out how to pitch your research to maximize your chance for coverage.
We love to tell stories about student achievements on our websites, through social media, and sometimes through video. If you know a student who has a great story (including a great personal story), please let us know.
If you have an idea for a story, and it doesn’t fit in the above categories, please let us know about it anyway. We can’t use every story pitch we hear, but we find that some of our best stories are just a little bit off the beaten path.
If you have a story to pitch, or questions about how we manage our media coverage and pitching, please contact Tiffany Carter by e-mail or at 404-413-5155.